- Brand Strategy
- Brand Protection (IP)
- Market Research/Competitive Market Analysis
- End User Surveys/Focus Groups
- Website Audits/Marketing/Advertising Audits
- Mystery Shopper Programs
- Marketing Communications & Advertising Placement
"I know what I want but I just don't know... How to go about getting it" James Marshall Hendrix
Defining your Company's Brand message in today's marketing maelstrom can be "dicey", to say the least! You are concerned about image and reputation; goodwill, psychographics/demographics, budgetary constraints, competition and PMS color separations. You have to be mindful of marketing strategies, sales goals, promotional initiatives, strategic partners, pixel dimensions and those "legal types" standing over your shoulder; telling you what you can and cannot do. "It all starts with your brand" Your brand identifies you in an increasingly competitive and common marketplace. Your brand should single you out. It must forge consumer recognition and appreciation for the quality of services and products that your business uniquely provides. Your brand is your most powerful marketing tool and Brand Congruency™ integrates the marketing with the legal to make sure your branding strategies are smart, cost effective and most importantly - exclusively yours. Before you can start marketing your brand you must first protect it. You need to make sure it doesn't infringe or dilute a competitor's label. You need to do sufficient market research in the United States AND in ALL countries where your services will be offered. Once your brand looks free and clear of any legal or commercial impediments - - - PROTECT IT! Build your Company's intellectual property portfolio and you are expanding your asset base thereby creating that global market niche that, in today's environment, is most coveted and valued. Brand Congruency™ can assist you through every one of those steps. Once you've protected your brand and are ready "to go for it", Brand Congruency™ is prepared to help you devise the most cost-effective marketing and sales strategy. A brand is only as powerful as its exploitation and promotion. We will work with you to identify your best target customers, to "mine" your existing client base and to develop the most efficient customer acquisition & retention solutions. A complementary area of Subject Matter Expertise is Travel Industry Marketing Communications wherein we provide assistance with media placement and editorial support/frequency. On a broader scale, we cut through "the Boomers", "Generations X and Y", the "Empty Nester's", "The Dink's","Value Shoppers", "Social Net-workers" and "User Generated Bloggers". We'll ascertain your best marketing mix to leverage Traditional Advertising, CPC, Trade Shows, National Accounts, Contextual SEO and other "to market" options. We'll work with you to maximize your "bang per buck". We understand and respect 2 precepts: Your Branding and Marketing options are infinite. YOUR BUDGET IS NOT! Brand Congruency™ consistently delivers superior performance at rates that make the legacy Marketing Firms scratch their heads. Through our unparalleled network of legal, advertising and marketing resources and associates, Brand Congruency™ is positioned to support your business quite unlike any other firm. And, because Brand Congruency™ focuses on identification and implementation of the most cost-effective strategies for building and protecting brand equity, our Company becomes your Company's most valuable secret weapon committed to maximizing resources and ROI. We look forward to being of service feel free to call or email: 561-362-3887 brand@jimsmithctie.com | 
